Cookie 5 8 4 – Protect Your Online Privacy Concerns

• Cookie 5 8 4 – Protect Your Online Privacy Concerns Without
• Cookie 5 8 4 – Protect Your Online Privacy Concerns Act
• Cookie 5 8 4 – Protect Your Online Privacy Concerns Among
• Cookie 5 8 4 – Protect Your Online Privacy Concerns Regarding

If you'd like a fresh start with your new cookie settings, you can delete all your current ones. Click See all cookies and site data, then Remove All. How to manage cookies in Safari (on macOS) Since a Safari update in 2017, third-party cookies are blocked by default. To manage your cookie settings, open Safari and click the Safari menu at the. R/privacy: The intersection of technology, privacy, and freedom in a digital world. Press J to jump to the feed. Press question mark to learn the rest of the keyboard shortcuts.

Privacy Concerns on Cookies

As we've mentioned in several areas of this website, cookies are inherently harmless. Cookies are simple uncompiled text files that help coordinate the remote website servers and your browser to display the full range of features offered by most contemporary websites. These features include hassle-free automatic logins and authentication, shopping cart functionalities, third party ad serving, ad management, preference setting, language setting, among many others. As cookie technology evolves along with website publishing and advertisement technology, privacy issues are sure to arise time and again.

Storing Personal Information and Tracking User Behavior

While cookies by themselves cannot dig or research your information or search your computer, they do store personal information in at least two ways—form information and ad tracking. This personal information is not generated by the cookies themselves but by your own input into websites' order forms, registration pages, payment pages, and other online forms. Often used for ecommerce, this information is often encoded and protected from hacking by the remote server through limited interaction via security features like secure sockets layers (SSL) certified pages and similar network security schemes.

Cookie-based ad tracking has evolved through the years. From simple operations like counting ad impressions, limiting popups, and preserving ad sequence, third party ad serving cookies have evolved to user profiling/website preference tracking. This latter group of activities—ad tracking, that has attracted a lot of controversy among online consumer privacy groups and other concerned parties. Many of the largest websites online use large-scale third-party ad serving networks which cover many sites. One of the largest is Google's Adsense/Adwords ad serving network. Literally, millions of pages run Adsense ads. For every click a valid user makes on a Google-served ad on their site, site owners make money ranging from pennies to dollars.

Maximizing advertising effectiveness through cookie-based user profiling

Google's ad-serving platform embodies many of the technological innovation used by other ad serving companies—it uses a user profiling system that tracks and models a particular user's browsing and ad clicking habits. Google has long provided contextual advertising—ads are triggered by the words on a page. Google's ad serving system has added another layer to this technology—user preference modeling/tracking.

Simply put, when a user visits particular websites or reads particular content, Google's ads will try to serve ads to that user that matches their content browsing preferences. The preferences are not consciously or explicitly set by the user but modeled after the user's browsing history, page viewing, and ad clicking history. Accordingly, when a user reads 'dog training' pages and moves on to another Google ad-powered page that might not be related to dog training, dog training ads might follow the user to the new page. There is no obvious notice or notification sent to the user that the user's actions online are being tracked for ad-serving purposes.

As observed by some online consumer privacy groups, this ubiquitous tracking and ad-specificity increase the effectiveness of ads. However, they urge that such increased ad effectiveness must be weighed against the impact on user privacy and the fact that there is no obvious consent given for such tracking. Given the rapid evolution of cookie-based ad-serving and behavior-tracking technology, consumer privacy activists are urging a reconsideration of the default standards for cookies. The rise and fall of flash cookies intensified the privacy debate.

Flash cookies: a cause for concern

In addition to user behavior tracking and browsing history-based ad serving, online consumer groups are also concerned at the rising level of cookie anonymity. While browser-based cookies are easy to detect and delete, many consumers are not very familiar with 'flash-based' cookies. Also called 'Local Shared Objects' (LSO), flash-based cookies are not stored on your computer like browser-based cookies.

As a result, they are harder to find and delete. Banks and online finance sites use flash-based cookies precisely for this reason. Since they are harder to detect and delete and are less known than browser-based cookies, banks/finance sites store flash cookies on their users' computers to authenticate account owners and prevent fraud since fraudsters would merely have a user's login and password but no access to the user's computer. The flash cookie acts as a second level of authentication supplementing the user's login and password. Once again, there's no explicit notice sent to the user that a flash cookie has been planted on the user's computer.

Due to the increasingly vocal concerns raised by consumer groups and privacy groups, flash-based cookies are being phased out on a technical level. Newer versions of Adobe Flash notify users that a cookie is being planted and explicitly asks users if they consent to storing website server information on their computer. Users can either choose to install or cancel the installation process. Regardless, the rise, widespread use, and fallout resulting from flash-based cookies does raise a fundamental question at this stage of cookies' technological evolution—are current privacy protection processes enough?

P3P: Inadequacy in the face of the Internet's Evolution?

P3P stands for 'Platform for Privacy Preferences Project'. It is a project by the Internet standards setting body, the World Wide Web Consortium (W3C), which aims to help consumers manage their privacy while navigating websites which have differing privacy policies (ie., what information is collected, what duration is set, among others). Users set their privacy preference in their P3P-enabled browsers.

Before a user loads a site, the browser's P3P agent checks the privacy policy of the website being loaded. If the site falls within the user's preset privacy settings, the site loads automatically. If the site's privacy policy doesn't match the user's settings, the user is prompted.

Critics of P3P note that it offers weak protection against the highly evolving pace of website content, only a small fraction of websites complies with P3P or even have a privacy policy, and there's no legal compulsion for websites to enforce their privacy policies. In essence, the P3P, its critics charge, is a well intentioned failure—a toothless tiger.

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Opt-in cookies versus Opt-out cookies

For much of the history of the Internet and cookie-enabled websites, most websites planted cookies and dealt with user information on a purely opt-out basis. By default, websites are free to load their cookies onto your computer. If you don't like it, you can always search for the cookie files and delete them or set your browser to prompt you when a cookie is being planted. Moreover, there are websites like networkadvertising.org that lists most of the large third-party ad serving services on the Internet and allows users to select the networks they'd like to opt-out from.

Proponents of the optout model tout the smooth navigation experience users have. You merely go from one website to another. There is no 'gate' you have to pass through to read free content or use free tools. This makes the Internet easy to navigate and convenient to use. Anamorphic pro 1 4.

Critics of the optout model point to the increasingly intrusive abilities of third-party ad tracking cookies which follow users from one network site to another. These cookies create dynamic profiles of the user which advertisers use to maximize their revenues at the expense of users who were neither notified nor gave their consent. The users are 'surfing blind' because they do not know which information is being collected, the purposes of such collection, nor are they given a copy of the collected information.

Moreover, online behavior tracking might lead to group-based discrimination (e.g., people using a particular block of IP addresses, or people that came from particular websites). They also raise the danger of private groups collecting information which is later turned over to government authorities. Since constitutional protections only cover government actions, private data collecting poses particularly serious concerns.

Online consumer privacy groups urge a new default standard for cookies—OPT OUT. Under an opt out scheme, consumers are notified via an alert or window when they load a website. The user must consent to the notice before they can navigate the site and any cookies are planted. At a minimum, the notice is to contain the following: disclosure of information gathering practices, the uses for this information, and policies for processing and disposing of this data.

The user should be given the right to know if the information being gathered contains any personally identifying data, the right to get a copy of the data collected at an affordable price and in a form that the consumer can readily understand, and the right to request a correction of the data, and, most importantly, the right to have all data on the user's behavior/browsing pattern within the website destroyed.

Consumer privacy protection activists argue that given the huge evolution of websites like Facebook which pose extensive security concerns as well as the evolution of 'hidden' cookie technology as exemplified by flash cookies, an opt out regime is the only effective way to safeguard user information.

Not so fast, says third-party ad servers, exemplified by no other than Google's ad department. Google argues that an OPT IN regime is unworkable because of the following:

Consumers, when they first arrive at a new website, don't know enough about the website to opt in. They don't know the features of the site and don't know the benefits to weigh against the costs to their privacy. It is, they argue, unrealistic to expect that the user can come up with an informed decision to opt in. It's arguably much better to plant the user tracking cookie when the user arrives at the site, so they can get a fuller understanding of the site's offerings and let them opt out at a later time if they wish. Now, at this point in time, it is argued, they would have enough information as to which features to opt out from.

An optin system forces marketers and websites to ask for more information than they would normally ask for since they have to compensate for the higher cost of each registered member. Since more users are turned away by the optin system, the cost per user increases and this forces website owners and/or third party ad servers to ask for more information which they can monetize later or ask the user to opt in to more areas/features of the site.

Compare this to an opt out system which incentivizes websites to offer consumers a feature by feature list they can opt out from. Sites and services are pushed to do this in a bid to retain the user. This incentive, arguably, isn't present in an opt in system.

If optin becomes the standard, the protections such a system is supposed to provide actually disappear because people will become desensitized to optin terms and conditions. Users will, as a habit, automatically click 'I agree' without reading the details. So we end up with the same problem the optin system was supposed to fix--unprotected and exploited consumers. This is what happened to adware when Internet Explorer was updated to prompt users when installing applications.

Finally, optin imposes costs on website owners and marketers, since they filter out users that would normally navigate in and out of their site unobtrusively under an optout system. There might be a decrease in registrations as a percentage of users don't have enough information about the site to 'risk' cookie planting/behavior tracking. Add to this cost of lower registration the fact that there's no 'universal'registration form among websites.

The end result of these costs would be to incentivize websites and their affiliated ad-serving partners to create 'walled gardens'--registration guarded sites that have a higher cost of exchanging information among each other. Walled gardens can severely limit user's abilities to smoothly and easily navigate from one website to another. This leads to a severe limitation of users' opportunities to experience new pages/websites outside of the 'walled garden.' A key example of this is Facebook.

Cookies are Dead, Long Live Cookies

There are two kinds of cookies—cookies to help a site function and cookies for ad tracking/monetization. The divide between the two grows wider as the debate between the proper role of cookies and the user tracking/user information storage they make possible gets louder.

One thing is certain, cookies website-enhancing functions will remain in demand regardless of whether the cookie, as a file form, survives today's raging privacy debates. Cookies are at a tenuous yet crucial crossroad between public policy and technology. We have no doubt that in the future this impasse will be safely resolved—high levels of personal privacy while preserving full website functionality and advertiser monetization. It is just a matter of innovation.

Social media is here to stay, and with each passing day, it plays a greater role in our lives. That's why privacy on social media has never been more important. The way you use Twitter, Facebook, LinkedIn, and the other social networks can have major impacts on your life, good or bad.

With a little bit of knowledge and a small dose of caution, however, you can enjoy all the benefits of social media with few of the risks. Video maker mac. Here are some privacy concerns you should watch out for.

1. Account hacking and impersonation

Increasingly, spammers, hackers, and other online criminals are targeting social networks. A compromised social media account makes for an appealing target: if they can get into your Facebook or Twitter account, they can impersonate you.

Why are they interested in your social media accounts? Because it's a much more effective way to spread viruses, malware, and scams than more traditional email spam. People tend to trust messages they get from their social media friends. They are more likely to click links without thinking twice, which can then infect their computers.

Even worse than malware is when cybercriminals use social media for identity theft. Our private social profiles contain a wealth of personal information, which can be leveraged to open credit card accounts in your name or otherwise abuse your digital identity.

2. Stalking and harassment

Not all social media privacy threats come from strangers. Sometimes, people in your life turn out to be less than friendly. Online stalking and cyberbullying have become very well-known threats, and social media makes them very easy to perpetrate.

In one recent incident, a woman who broke up with her boyfriend was horrified to discover some time afterward that he had broken into her Instagram account and posted transcripts of private messages about their relationship and other personal information. He also changed the account password so she couldn't log back in, shared the information on other social networks, and then accused her of spreading it herself.

By the time she was able to access her accounts, thousands of friends, acquaintances, and professional contacts had seen her private information. It was a privacy nightmare on multiple levels. She had never given out her password to the ex, so he gained access by hacking her accounts or guessing her password.

3. Being compelled to turn over passwords

Unfortunately, there are situations where you may be asked to turn over access to your social media accounts. One of the most common is upon starting a new job. There has been a growing trend toward employers asking for access to social media accounts, to ensure that employees aren't sharing confidential information or trade secrets.

There have been a number of efforts at the state level to prevent companies from requesting this information. In 2016 alone, there were 39 state bills targeting this behavior. Unfortunately, the vast majority of them have failed.

Hopefully, this trend will soon reverse. As people increase the amount of information they share on social media websites, the need for heightened security and privacy controls also increases. The potential for abuses and privacy violations is just too high when employers have access to an individual's social media accounts.

The debate over whether social media advertising works is over. Advertisers pumped billions of dollars into social media ads last year, and with all that investment comes the desire to target users more accurately.

Unfortunately, there is a dark side to all of this targeting. Already, Facebook has faced criticism over its ad targeting engine, which in some cases was illegally discriminating against certain types of people.

4. Walking a fine line between effective marketing and privacy intrusion

Facebook and other social media companies are trying to adapt, but there are conflicting interests between serving their paying advertising customers and their social media users. Balancing the needs of both is difficult to do, even when there isn't a financial incentive in place. As a result, it is likely that we will continue to see increased attempts at information gathering and privacy intrusions for the purposes of targeted marketing.

5. The privacy downside of location-based services

Most of today's social media users don't access the services on a traditional computer, they do it on their smartphones. https://phisantingless1983.mystrikingly.com/blog/what-is-fortnite-played-on. As social media continues to take advantage of mobile devices and location-based services, the potential for privacy and security threats increases. In fact, most people's smartphones automatically collect location data continuously, and social media apps are some of the heaviest users of this data.

Without the guidance of fine-tuned legislation and privacy laws, social media services have a lot of leeway for how they use this data. There are more than a few examples of people being targeted by thieves or stalkers due to geo-location data automatically shared by their social media apps. After all, what more could a burglar ask for than to know when you're on vacation, far away from your home?

Privacy protection: quick tips

What can you do to protect your privacy on social media? Here are a few quick suggestions:

Cookie 5 8 4 – Protect Your Online Privacy Concerns Without

1. Use strong passwords, and don't use the same password for multiple accounts.
2. Don't use social media on public devices, and if you must, make sure to log out afterward.
3. Disable access to geolocation data for your social media apps.
4. Be wary about clicking links from friends in social media; you never know if they've been hacked.
5. Use two-factor authentication or password-reset checks for all your accounts.
6. Even on your private social profiles, keep personal information to a minimum.

Cookie 5 8 4 – Protect Your Online Privacy Concerns Act

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Cookie 5 8 4 – Protect Your Online Privacy Concerns Among

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Cookie 5 8 4 – Protect Your Online Privacy Concerns Regarding

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